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ClickZ Outdoor Apparel & Gear - 11.07.2024

PLUS: Loonr’s Insulated Boots – Comfort & Style for Cold Weather

Author

Priscilla Soedarpo
November 07, 2024 • Estimated Reading Time: 7 minutes

Editor’s Pick 👑

YouTube surpasses forecasts in Alphabet's Q3 earnings call

Google parent Alphabet's Q3 earnings call revealed YouTube's impressive performance, bringing in nearly $9b in ad revenue—a 12.2% increase year-over-year. This substantial growth, typically undisclosed by Alphabet, signals the platform's rising dominance in digital advertising.

👉 Fospha highlighted this upward trend in their their latest report, identifying YouTube as the second-fastest-growing ad channel for eCom brands by ad spend.

While YouTube currently reports the highest CPA among Google channels as brands adapt and optimize their campaigns, its increasing popularity reflects a broader shift toward brand-building channels for long-term growth. The platform's potential for driving brand growth makes it one to watch in coming quarters.

Explorer Picks 🎒

Loonr

Loonr, a burgeoning Colorado-based company, has unveiled its innovative line of insulated and waterproof rubber boots, designed to tackle the harshest winter conditions. Founded in Boulder earlier this year, Loonr is making waves with its commitment to warmth, lightweight design, and adaptability. The boots, featuring a removable liner, are engineered to withstand slush, snowdrifts, and icy streets, offering a practical yet playful solution for winter adventurers.

The product line includes two models: the Hi Flyer and the Lo Ryder. Both models boast an EVA foam outer shell, an ABS toe cap, and a synthetic liner, ensuring robust protection against winter's elements. The cinchable cuff at the top adds an extra layer of defense, while the easy slip-on design and superior traction minimize the risk of slips. The Hi Flyer, standing at 16 inches, offers knee-high coverage, whereas the 10.5-inch Lo Ryder provides a sleek, lightweight alternative.

Loonr's boots are available in a variety of bold colors, appealing to those seeking both functionality and style. This launch positions Loonr as a formidable player in the winter footwear market, promising comfort and durability. For further details, visit their website or contact Meteorite PR for media inquiries.

Decathlon

Decathlon's global campaign promotes its Buy Back service, encouraging customers to return unused sports gear for vouchers or cashback. The initiative, highlighted by a film featuring personified equipment, aims to give forgotten items a new life. Available in multiple formats, it will expand across EU markets by 2024.

Injinji has launched the Snow Over The Calf toesock, designed for fall and winter running. Made with THERMOLITE EcoMade fibers, it offers warmth, moisture management, and comfort. Available in two colors, it retails for $28. This toesock enhances performance and confidence for runners in colder conditions.

Embrace the early nights with adventure and good lighting. The article encourages outdoor activities despite shorter days, highlighting the benefits of using headlamps, waist-mounted lights, and bike lights. It suggests enjoying nighttime adventures to combat winter blues, promoting an active lifestyle even in colder, darker months.

Adidas reported a 10% sales growth in Q3, raising its annual guidance for the third time. Despite challenges in North America, global sales increased, driven by strong performance in Europe, Asia, and Latin America. The brand's diverse product mix and retro footwear models contributed to its success.

Leading Voices 📣 

Jamie Bolton reveals how top eCommerce brands drive resilient growth:

🌐 Diversification is Key: A diverse channel mix acts as an “insurance policy” for brands amid rising CPAs and a challenging market.

🔄 Stay Agile: What worked last year may not work today. Top brands adjust their strategy over time, adapting to new growth levers as they mature.

📊 Measurement Matters: With channel diversity comes more complex measurement needs. Only with full-funnel attribution can brands assess their channel mix and remain agile.

For a full rundown, check out the full post!

Performance Pulse 📈

Front Row, an acceleration company, helps brands optimize e-commerce strategies on platforms like Amazon. By leveraging Deal Days, brands can boost sales and visibility. Success requires planning, unique offerings, and nurturing customer loyalty. Effective SEO and affiliate marketing are crucial for sustained growth and maximizing long-term benefits.

LinkedIn's new research highlights the effectiveness of connected TV (CTV) campaigns for reaching decision-makers. With LinkedIn's CTV ad options, you can extend your marketing to platforms like Paramount and Roku. This approach could enhance your campaign's reach, especially among influential LinkedIn users who regularly consume CTV content.

Brands are shifting focus this holiday season, emphasizing social media content like hauls and unboxing over traditional e-commerce. According to Digiday Research, companies are refining strategies, including gift guides and catalogs, while adjusting discounts and revenue expectations. Insights from industry professionals highlight evolving marketing tactics and competitive dynamics.

ClickZ is a Contentive publication in the DTC Ecommerce division