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ClickZ Outdoor Apparel & Gear - 11.14.2024

PLUS: LEKI X Hestra's Innovative Alpine Gloves Launches this December

Author

Priscilla Soedarpo
November 14, 2024 • Estimated Reading Time: 7 minutes

Explorer Picks 🎒

LEKI and Hestra have joined forces to introduce a groundbreaking collection of winter gloves, merging LEKI's innovative Trigger technology with Hestra's renowned craftsmanship. This collaboration marks a significant advancement in the outdoor sports industry, offering a unique blend of tradition and modernity. The gloves, designed for both alpine and cross-country skiing, feature LEKI's Trigger system, which has evolved over 25 years to provide seamless integration and enhanced performance. This system allows skiers to easily attach and detach from poles, ensuring precision and security.

The partnership between these two family-owned companies underscores their commitment to quality and innovation. LEKI, known for its German-engineered skiing and trekking equipment, and Hestra, a Swedish leader in glove manufacturing, bring decades of expertise to this venture. Their shared dedication to excellence is evident in the meticulous design and functionality of the new glove collection.

Set to debut in December 2024, the collection will initially be available through select retailers, with a full launch planned for fall 2025. This strategic rollout reflects the companies' careful approach to market introduction, ensuring that the product meets the high expectations of their global customer base. As the outdoor sports industry continues to evolve, this collaboration exemplifies the potential for innovation through strategic partnerships.

Nivis Gear

The Nivis Protego Pro Shell is a high-performance ski jacket designed to withstand harsh weather conditions. Featuring MaxAliento fabric, it offers waterproofing, breathability, and flexibility. With smart features like a secure hood and multiple pockets, it ensures comfort and durability, making it ideal for avid skiers.

Seirus celebrates 40 years of innovation in winter gear, driven by inclusivity and empowerment. From Cat Tracks to HeatTouch technology, their products enhance outdoor experiences. Inspired by diverse backgrounds, Seirus fosters a vibrant community, breaking barriers in outdoor accessibility and continuing to empower adventurers worldwide.

Fast Company

Vuori, a thriving athleisure brand, secured $825 million from investors, raising its valuation to $5.5 billion. This investment supports global expansion, focusing on Europe and Asia. Vuori's growth is driven by strategic partnerships and a strong market presence, with plans to exceed 100 stores by 2026.

The Dunamis Pro by adidas Sport Eyewear enhances performance and comfort with innovative design. Featuring adjustable nose pads, advanced lenses, and anti-fog technology, it offers superior visibility and protection. Marcolin, a leader in eyewear, distributes these globally, combining craftsmanship with cutting-edge technology for exceptional quality.

Leading Voices 📣 

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going Global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Pulse 📈

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for e-commerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving ecommerce landscape.

Instagram's Adam Mosseri clarifies that the platform does not reduce the reach of posts tagged as sponsored content. This myth is debunked to encourage creators to comply with laws without fear. The perceived reach penalty is likely due to user engagement, not Instagram's algorithmic actions.

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