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  • ClickZ Outdoor Apparel & Gear - 12.12.2024

ClickZ Outdoor Apparel & Gear - 12.12.2024

PLUS: Kathmandu partners with Reload Media to elevate digital presence

Author

Priscilla Soedarpo
December 12, 2024 • Estimated Reading Time: 8 minutes

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Welcome to ClickZ Outdoor Apparel & Gear, your essential newsletter for digital marketers and e-commerce professionals. As the holiday season approaches, we're here to help your campaigns and your sales reach new peaks!

Top Shelf 🛒

Mountain Hardwear

Vivian Bruchez, a renowned figure in ski-mountaineering, has collaborated with Mountain Hardwear to develop cutting-edge outerwear that meets the rigorous demands of alpine adventurers. His extensive experience, including nearly 50 first descents in the Alps, has informed the design of the High Exposure Gore-Tex C-Knit Jacket and Bib. These garments, crafted with sustainable materials, offer a progressive fit that enhances mobility and breathability, crucial for high-altitude expeditions. The C-Knit technology integrates a lightweight, durable ePE membrane, free of PFAs, reducing environmental impact while maintaining performance.

Mountain Hardwear commitment to innovation is evident in their meticulous approach to product development. The collaboration with Bruchez exemplifies their dedication to creating gear that balances lightweight packability with durability. The High Exposure line is designed to support athletes in extreme conditions, providing essential protection and functionality. Bruchez insights emphasize the importance of gear that adapts to the dynamic challenges of mountain environments, ensuring comfort and safety.

As the ski season approaches, Bruchez enthusiasm for exploration and learning is palpable. His YouTube series promises to share valuable insights and experiences, reflecting his passion for the mountains and the community. Mountain Hardwear continues to inspire outdoor enthusiasts by equipping them with the tools needed to pursue their wildest paths, embodying a spirit of relentless precision and innovation.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and e-Commerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Sector Spotlight 🎥

Outdoor Research has reopened its Seattle flagship store, showcasing a modern design and expanded product range. Located in SODO, the store aims to be a community hub for outdoor enthusiasts. The grand reopening on December 13 features events and discounts, enhancing its role in Seattle outdoor community.

Kathmandu

Outdoor and adventure brand Kathmandu has selected Reload Media as its digital marketing partner after a competitive pitch. Reload Media will implement performance and digital brand advertising across Australia and New Zealand, aiming to enhance Kathmandu's online presence and customer engagement.

New Launches 🔥

Sunski new Category 4 sunglasses are designed for extreme alpine conditions, offering 94% sun ray blockage and 100% UV protection. With removable sun shields and durable lenses, they cater to backcountry enthusiasts. Sunski emphasizes sustainability, supporting climate initiatives, and offers a lifetime warranty on their innovative eyewear.

Van Rysel new RCR-F aero bike, debuting in 2025, is 13 watts faster than its predecessor, the RCR. Designed with Swiss Side, it features enhanced stiffness and aerodynamic efficiency, ideal for flat courses. The bike maintains familiar geometry for easy transition and offers cobble-friendly clearance for Classics races.

The Mateminco X1 Pro LED & LEP Flashlight combines advanced LEP spotlighting with a powerful LED floodlight, offering unmatched versatility and power. Ideal for outdoor enthusiasts and professionals, this compact tool is perfect for various applications, from camping to tactical missions. Available now, it exemplifies Mateminco innovative legacy.

Influencer Corner 📣

Tommy Clark on LinkedIn: Every marketer should study the masterclass Shopify just put on in content marketing

1️⃣ Founder-led content: Posts by Shopify’s CEO and President outperformed the brand account by 40x. Personal beats corporate.
2️⃣ Post more, win more: During BFCM, Harley posted 19 times on X. Tobi, 12. Frequency drives results.
3️⃣ IRL → URL: Turning a Vegas Sphere ad into viral social content shows how to scale big ideas digitally.
Smart, relentless, and impactful—this is how you dominate marketing moments.

Jordan West on LinkedIn: Here are the highlights from TikTok Shop BFCM 2024👇

165% shopper growth YoY, $100M+ in Black Friday sales (3x last year), and a jaw-dropping 7.5 billion impressions on shopping hashtags! The momentum is undeniable.

Jordan’s bold prediction: TikTok Shop will hit $1 billion GMV by BFCM 2025. 💰

Optimization Hub ⚙️

The article outlines key e-commerce trends for 2025, emphasizing the importance of personalization, AI, and AR in enhancing customer experiences. It highlights the role of connected packaging and sustainable practices in driving engagement. Businesses must adopt these innovations to remain competitive, leveraging strategic insights for future success in online retail.

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Social media trends reflect popular opinion due to algorithmic amplification and limited user engagement. Only a small fraction of users actively post, skewing perceptions. Media outlets amplify these trends for engagement, misleadingly portraying minority interests as major issues. This affects public discourse and policy focus, distorting reality.

Customer Relations

📍 London, UK

Influencer Partnerships

📍 Indianapolis, IN

Influencer Partnerships

📍 Broomfiled, CO

Marketing & Comms

 📍 Austin, TX, USA

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